Former FCC Chairman Newton N. Minow, a major figure of the Kennedy administration, recently passed away at the age of 81.
He was best known for his speech railing against the mind-numbing characteristics of television, which soon became known as the “vast wasteland” speech.
In this speech he said,
“When television is good, nothing — not the theater, not the magazines or newspapers — nothing is better. But when television is bad, nothing is worse. I invite each of you to sit down in front of your own television set when your station goes on the air and stay there, for a day, without a book, without a magazine, without a newspaper, without a profit and loss sheet or a rating book to distract you. Keep your eyes glued to that set until the station signs off. I can assure you that what you will observe is a vast wasteland”
This speech is considered one of the one hundred best speeches of the 20th century.
We tip our hat to a man who essentially wants us to read a book.












Behind the Brand | Jewelry Production 06/02/2011 by Mr. Sato
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