Hayden Christiansen wearing a GENTRY necktie from The Hemingway Collection, The Jordan set.

Thank you to Jenny Ricker for her usual dapper styling.

Tie available for purchase at Confederacy.

Today our new Fall 2010 season, The Salinger Collection, which will be arriving in stores early October, was featured on Freshness Mag. Take a look at the link to get a sneak peak of our photo shoot with photographer Toni Torres and Gentry Men, Anthony Mandler (left), Warren Alfie Baker, Christian Clancy and Rich Skillz.

A big thank you to our friend Wendy Lam of Nitrolicious for the well-crafted piece.

For full article CLICK HERE.

Jerome David Salinger, better known the the world as J.D. Salinger, was one of the most prolific American writers of the mid-twentieth century. He was best known for his 1951 novel, The Catcher in the Rye.

Though reclusive in nature, he still remained one of the most beloved American writers. Born and raised in New York, the earlier part of his career was marked with successes as a writer for The New Yorker.

After releasing The Catcher in the Rye in 1951 he gained immediate notoriety, which catapulted him into the public eye. “His depiction of adolescent alienation and loss of innocence in the protagonist Holden Caulfield was influential, especially among adolescent readers. The novel remains widely read and controversial.

His body of work was a major source of inspiration for GENTRY’s Fall 2010 collection. As an homage to this great American writer, we named our new season The Salinger Collection.

If GENTRY were to have a last name it would be Artigas. The Artigas family are the creative force behind what has become one of LA’s most dynamic spaces, House on Genesee.

In their own words: “Genesee is a place where art, design and fashion converge in space and time. Located in a 1920s pistachio colored neoclassical house, the setting is a contemporary investigation of the 18^th century salon. Genesee is a collective environment for artists, designers, architects, writers, and thinkers who seek to understand what it means to produce in these times.”

The Artigas family has fast become GENTRY family. Not only do they carry our line, but they also cook us the most delicious lunches.

In addition to GENTRY, House on Genesee houses lines such as Esquivel, KZO, Odyn Vovk as well as beautiful custom furniture designed by Alejandro.

But it’s the salsa hand-made in small batches my the matriarch of the family that’s the real standout.

And don’t forget to stop by The Esquivel House for “The Handmade” to find a collaborative retail space between Esquivel and Genesee where you can find some beautiful pieces that are…well…handmade.